# zicula-subscription-retention-kit — free sample

Three real files from the full kit (23 files), each **trimmed to taste** — enough to
judge the quality, not enough to run your retention flows:

- `save-ladder-steps-1-2.md` — the top two rungs of the 5-rung Save Ladder from
  `save-offer-flows.md`, complete: the 38% pause insight, rule zero (never lead with a
  discount), and paste-ready copy for **Pause** and **Skip a cycle**. Steps 3–5 (swap,
  bounded discount, clean exit + survey), the trigger map and the six margin rules are
  summarized at the end.
- `playbook-14d-week1.md` — Week 1 (Days 1–7) of the 14-day playbook, complete with every
  "done when" gate: baseline churn math → strategy docs → import all 9 templates → build
  3 automations → test end-to-end like a customer. Week 2 (Save Ladder rebuild, survey
  wiring, metrics ritual, quality pass, Dunning ROI dry-run) is summarized at the end.
- `pre-dunning-1-card-expiring.html` — 1 of the 9 import-ready email templates, shown
  through the CTA: the trigger/timing header with both subject lines and preheaders, the
  real 600px table-based HTML (inline CSS, no images, defaulted merge tokens) and the
  copy. The full file continues with the sign-off and the compliance footer — and the
  kit adds 8 more templates in this exact format (2 more pre-dunning, 3 dunning,
  3 win-back).

What the full kit adds (the rest of the 23 files):

- The other 8 email templates: pre-dunning at renewal −3 days and charge −24 h, dunning
  on day 0/3/7 with named deadlines and exit conditions, win-back at +2/+21/+45 days
  with one bounded offer and an explicit sunset
- `save-offer-flows.md` complete: ladder steps 3–5, the trigger map, the margin rules,
  and implementation notes for any subscription app + any ESP
- `churn-metrics-worksheet.xlsx` — five tabs with live formulas: involuntary vs
  voluntary churn split, MRR at risk, and a Dunning ROI tab that shows the kit paying
  for itself with 1–2 recovered payments
- `app-gap-map.md` — what Appstle, Seal, Skio and Recharge don't customize, with their
  verified September 2026 pricing
- `PLAYBOOK-14D.md` complete, five real screenshots of the kit at work, buyer
  quickstarts in English, German and Japanese, and the single-store commercial license

One-time purchase $28 · free updates for v1.x · 30-day full refund.