Subscription apps are billing products: Recharge and Skio charge $99–599/mo plus ~1–1.5% of every order, and their dunning is one-size-fits-all. This kit is the layer they don't customize — 9 import-ready emails (pre-dunning, dunning, win-back), a pause-first Save Ladder for the cancel flow, and a churn worksheet that shows what every recovery is worth. Keep your app. Upgrade the voice — ฿990 once, it never bills again.
Get the kit — ฿990of churned subscribers would rather pause than cancel — the Save Ladder offers pause first
of subscriptions fail to renew every month from expired cards alone — pre-dunning catches them before the failure
win-back emails brings a canceller home — the kit ships a complete 3-email win-back flow
Benchmarks: Recurly, July 2026 — industry averages, not promises about your store.
18 files in one zip — 9 import-ready email templates, the Save Ladder, a churn-metrics worksheet, an app-gap map, a 14-day playbook and buyer guides in English, German and Japanese.
Pre-dunning before the failure (card expiring, renewal −3 days, charge −24h), dunning on day 0/3/7 with named deadlines, win-back at +2/+21/+45 days with a bounded offer and sunset. 600px table-based HTML, inline CSS, no images — paste into Klaviyo, Shopify Email or anything that sends HTML.
Pause → skip → swap → bounded discount → clean exit, in that order. The logic is built on the 38% pause insight: most savable subscribers want control of the timing, not a discount on something they can't use this month. save-offer-flows.md ships the copy for every rung.
A five-tab spreadsheet with live formulas: split involuntary from voluntary churn in six inputs a month, then the Dunning ROI tab shows the kit paying for itself with 1–2 recovered payments. You don't have to trust it — you can compute it.
What Appstle, Seal, Skio and Recharge don't customize — dunning copy, pre-dunning conversations, save-offer order — with their verified September 2026 pricing, so you know exactly what you're adding and what you're keeping.
No auto-triggers out of the box. This kit installs nothing on your store. The emails fire once your email tool is wired to your subscription app's events — PLAYBOOK-14D walks the wiring step by step, and where an app lacks event integration, a scheduled segment on an export gets the same result.
The emails are English. EN templates with defaulted personalization tokens; DE/JA are the buyer guides, not translated email bodies. If you send in German or Japanese, you translate the copy — into your voice, which is the point.
Benchmarks are averages. The 38%, ~1.38% and 1-in-4 figures are Recurly's public industry benchmarks (July 2026) — context for the design, not a promise about your store's numbers.
Any store running subscriptions on Shopify — the kit runs alongside your app, whatever it is.
Solid billing, generic retention copy — and Appstle is English-only per its own listing. Keep the app for what it does well; this kit replaces the copy it doesn't customize. ฿990 once against their monthly tiers.
Recharge Starter is $99/mo + 1.49% + 19¢ per transaction; Skio Scale runs $499–599/mo + 1%. This kit is ฿990 ≈ one-third of one month of Recharge Starter — the retention layer without the platform move.
Dunning in a second language loses subscribers quietly. The buyer guides ship in German and Japanese, and Seal proved localization wins in this category — the tokens make the EN templates fast to adapt to any language you sell in.
Your dashboard shows churn as one number. The worksheet splits involuntary (failed payments — recoverable) from voluntary (cancellations — saveable) in about six inputs a month, and shows what each point is worth in dollars.
No monthly plan, no percentage of your orders, no per-recipient pricing.
≈ US$28
Secure checkout via Stripe · card payments · taxes calculated at checkout
A single-store commercial license: one buyer (a person or a company) uses the kit for one store they own or operate — unlimited sends, unlimited use of the copy. Redistributing or reselling the kit files themselves is not allowed; each store needs its own license. Every email you send belongs to you entirely.
Yes — every v1.x update (new templates, refined subject lines, worksheet improvements) is free. Re-download any time from your download page with your email and password. If a v2.0 ever ships, existing buyers get a clear upgrade path — never a surprise paywall.
If the kit doesn't fit how you work, email [email protected] within 14 days of purchase and we'll refund you in full — the zip is yours to keep or delete. One refund per purchase; we only ask for optional feedback.
Any tool that sends HTML email — the templates are Klaviyo-compatible and paste cleanly into Shopify Email, Omnisend, Mailchimp and similar tools: 600px table-based HTML, inline CSS, no images or scripts. The wiring (which event triggers which email) is in PLAYBOOK-14D, with an export-segment route for apps that don't expose events.
The 9 email templates ship in English with defaulted personalization tokens; the buyer guides (quickstart, playbook) ship in English, German and Japanese. The worksheet and app-gap map are language-neutral. If you send in another language, you translate the copy — the structure, deadlines and Save Ladder logic carry over as-is.
฿990 one-time · ≈ US$28 · free updates v1.x · instant download
Get the Subscription Retention Kit — ฿990